Google Affiliate Network Closing Shop

Google Affiliate iconGoogle announced it is retiring their Affiliate Network to focus on other products. According to a statement on the Google Affiliate Network blog, the company stated that it will continue to support customers as they “wind down” the product over the next few months.

Indirectly blaming the rapid evolution of CPA marketing and their investment in other CPA tools like Product Listing Ads (PLAs), remarketing and Conversion Optimizer, Google emphasized their commitment to products that will have the biggest impact for advertisers and publishers.

In response to retiring the Affiliate ad program, Google recommended Affiliate publishers continue to earn revenue via the AdSense network. For marketers, they suggested other CPA-oriented solutions – PLAs, remarketing and Conversion Optimizer – to drive sales and conversions, stating, “These [products] are growing rapidly and we’re continuing to invest heavily in them.”

Update: Google has given specific dates for the closing of their Affiliate network, announcing plans to disable publisher relationships from advertising programs on July 31, 2013. Publisher payments for network activity generated through this date will be disbursed. Certain functionality will be available through October 31, 2013 to retrieve reports, reconcile orders and process payments.

Related Topics: Affiliate Marketing | Channel: Content Marketing | Google: AdSense | Google: Business Issues


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Pat Grady

    GAN partnered with low-value, non-incremental shenanigan hucksters (like Ebates). As attribution studies become more prevalent, and the free version of Analytics gets closer to including attribution modeling, I’m thinking they realized the jig is up. Google wants to deliver value, but the culture at GAN never really changed from it’s previous ownership, dooming it. PLAs, Remarketing and the Conv Optimizer have nothing to do with ethical, incremental affiliate marketing (or what GAN was doing for that matter).

  • Pat Grady
  • Jordan McClements

    Thanks a lot Google. There was a hell of a lot of work in getting this set up and jumping through all the hoops you put in place, and now you’ve decided it doesn’t suit you after all. Just like that.

  • Nora Krampton

    One of the best CPA affiliate network providers that I have found they just work great for me. This article has some great insights and helpful information that I can use on my own networks. Thanks again for sharing.

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