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Google Revenues: $18 Billion For Q4 ($66 Billion For Year) But CPCs Down Again
Paid clicks grew but slowed; CPCs declined based on apparent mobile pressure.
Google announced full year 2014 revenues of $66 billion, which was up 19 percent vs. 2013. The fourth quarter saw revenues of $18.1 billion, up 15 percent vs. Q4 2013.
Quarterly revenues and earnings per share were a miss, based on consensus analyst estimates. Shares were down in after-hours trading (but have since recovered).
The following are the high level numbers from the release:
- Consolidated revenues: $18.10 billion. Google sites: $12.43 billion (18 percent growth). Network: $3.72 billion (up 6 percent). Other revenues: $1.95 billion (up 19 percent)
- GAAP operating income: $4.40 billion vs. $4.43 billion in Q4 2013
- International revenues: $10.23 billion (UK: $1.66 billion)
- Paid Clicks: Were up 14 percent vs. Q4 2013 but there were some areas where they were up more. Google sites clicks were up 25 percent but network clicks were down 11 percent over Q4 2013
- CPCs: Were down 3 percent. Google sites CPCs were down 8 percent but network CPCs were up 6 percent vs. a year ago
- Traffic Acquisition Costs: Were up at $3.62 billion
- Cash: $64.40 billion
- Headcount: 53,600 full-time employees as of December 31, 2014
The earnings call will be streamed on YouTube.