• Pat Grady

    Interesting! Makes me wonder if they’ll show you which is better for you in terms of income, or let you rotate. The sample video addresses ending of direct deals, swapping back to AdSense pool serving, wonder if splits, concurrent rotating is to come. Also feels like a step towards RTB DSP ecosystem build. Maybe it’s just the endless calls they must get for ad serving platforms… but I’d guess there’s a larger reason behind making this happen.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    I wonder if this will result in creating two classes of advertisers and publishers.
    Low quality advertiser/publisher using traditional matching
    High quality advertiser/publisher using direct ad sales.

    We have always wanted a way to lock in and lock down the publishers our ads display on, as well as have targeted advertisers on our properties.

    The new program looks promising in both respects