Google announced the roll out of AdSense Direct today to allow publishers to implement campaigns for ads they sell direct to advertisers through the AdSense system, with no code changes.
Google has also published step-by-step set-up instructions. After securing a direct ad deal with an advertiser, the publisher sets up the campaign in AdSense and sends the advertiser the custom link to upload the ad.
One potential drawback, is that payments go through Google Wallet, and are paid out through regular AdSense installments. Advertisers won’t be able to set up separate payment plans for direct ad sales. Google will also set a minimum campaign price and recommended price which is calculated by taking the average daily earnings for the ad unit / site combination that you’ve selected for your campaign and multiplying it by 2.5.
Google also approves the ad creative.
Once a campaign for a direct ad buy ends, Google AdSense ads will automatically resume showing in those ad slots.
AdSense Direct will only be available to publishers and advertisers located in the U.S. to start.