Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool
Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today’s roll-out of Ready Image Ads in AdWords is Google’s best attempt yet to solve this problem and get more AdWords advertisers running display campaigns.
By just entering a URL from your website, the Ready Image Ads tool automatically scans and pulls images from the site to create ads in various IAB standard sizes that are HTML5 compatible for viewing on mobile and desktop devices.
Ready Images ads can be used to create dynamic and video ads as well. To learn more, read Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads on our sister site, Search Engine Land.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Top news and emerging ideas in display advertising, delivered every Monday.