Google Shows Nearly 100 Million Unsafe Browsing Warnings Per Week

The Google Safe Browsing system is designed to warn people from Google’s search results and when using popular browsers if they are about to enter a site deemed unsafe due to suspected malware or phishing attempts. Google’s now sharing figures on how often it warns: currently almost 100 million times per week, along with other statistics.

The statistics have been added to the Google Transparency Report, where Google has shared information about when it is required to remove content or provide user data due to legal reasons. Now, Safe Browsing statistics are a new area of the report.

Unsafe Browsing

One type of warning Google shows appears within the browser, if someone tries to go to a particular web site deemed dangerous. Here’s an example:

Chrome Malware Warning

On the overview page, a chart shows the number of unsafe browsing warnings that Google has shown to users of Google Chrome, Mozilla Firefox and Apple Safari on a weekly basis, going back to Oct. 31, 2010.The warnings have sharply risen since May, hitting a peak on June 16 of 88,416,377 per week:

Safe Browsing – Transparency Report – GoogleWarnings In Search

Google also shows warnings within its search results, to help people before they even click to a site. Here’s an example of that:


A related chart shows the warnings that have been shown within search results. Those warnings have massively dropped from in the past, though recently they’ve had a small rise. They currently total around 60 million per week:

Safe Browsing – Transparency Report – Google-1

Elsewhere in the area are states on unsafe sites that are detected each week, plus there’s a Malware Dashboard section that shows counties that are most hit (India and Malaysia seem to top the list at 14%) plus hosting services or companies that seem most infected (Webair tops the list here, at 43%).

If your site is hit with one of these warnings, Google recently launched a help center with more guidance.

Related Articles

Related Topics: Channel: Content Marketing | Google: Chrome | Google: Search | Legal | Statistics: Web Browsers | Top News | Uncategorized


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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