Google Shutting Down AdSense Direct Test

Google launched a test of AdSense Direct  in January of this year. The feature, which allowed AdSense publishers to sell inventory directly to advertisers, apparently didn’t test well and is being pulled in November. The company notified publishers via email on October 24 that they decided to kill the beta after looking at the initial […]

Chat with MarTechBot

google-adsense

Google launched a test of AdSense Direct  in January of this year. The feature, which allowed AdSense publishers to sell inventory directly to advertisers, apparently didn’t test well and is being pulled in November.

The company notified publishers via email on October 24 that they decided to kill the beta after looking at the initial results.  AdSense Direct will officially end on November 25, Google says in the email:

“We recommend that you remove the URL for the AdSense Direct link from your site or sites by November 25, 2014. Advertisers will no longer be able to book campaigns through the AdSense Direct link after this date”

The test ran only in the U.S. Payments had to be made via Google Wallet, and Google set a minimum campaign price and recommended price based on a multiple of the AdSense unit’s average daily earnings on the site.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for marketers.