Google Smartwatch Coming, Probably Not In Time For Holidays

Dick Tracy stampIn Shanghai China, there’s a giant digital ad on one of the massive skyscrapers looming over the Huangpu River promoting Samsung’s Galaxy Gear watch. But no amount of splashy marketing can save the poorly-designed, rushed-to-market device.

The Samsung smartwatch debuted to withering reviews (poor design, functionality, battery life) and supposedly is seeing returns north of 30 percent in the US. Google will seek to avoid Samsung’s mistakes as it prepares to go into production on its own smartwatch.

Rumors of a Google smartwatch have been circulating for months but according to the Wall Street Journal the company is now in talks with “Asian suppliers” as it prepares to go into production. It will prominently feature Google Now apparently:

The new device, which will run on Android, will be integrated with Google Now, the company’s intelligent personal assistant that can answer questions, make recommendations and predict what information users need based on what they are doing, a person familiar with the situation said. Google has also been working to reduce power consumption on the smartwatch so it won’t require frequent battery charges, the person said.

If the watch is not yet in production it will miss holiday 2013. Previously it had been reported that Google might launch the product around Halloween. But it’s better for Google to “get it right” than to rush the product to market as Samsung did (to beat Apple) with disastrous results.

Separately Google is planning to introduce Google Glass 2.0 with a second, expanded group of “Glass Explorers.” The smart eyewear will likely go on sale to the public some time in 2014.

There’s considerable consumer interest in a well-designed smartwatch according to a survey I conducted through Opus Research. However there’s less interest or more of a “wait and see” attitude about smart eyewear. The current form and appearance of Google Glass is not “normal” enough to be a mass market product. However design changes could positively affect mass consumer demand.

Apple has also long been rumored to be developing an “iWatch” and CEO Tim Cook made affirmative statements about the future of “wearables” earlier this year in May. Cook implied that Apple is seriously working on wearables — and probably the rumored iWatch.

Related Topics: Channel: Mobile Marketing | Google | Google: Android | Google: Glass | Google: Google Now | Google: Mobile

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!