Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O

google-plus-red-128Google announced a number of Google+ upgrades during the keynote presentation at today’s Google I/O, including a new responsive, multi-column layout for Google+ Stream. Now, users will see one, two, or three columns of content depending on their device’s screen size and orientation.

Photos and videos have been enhanced as well, fitting the entire width of the stream. According to the Google+ blog, the new media sizes make images and videos, “…easier to scan and nicer to look at.” Users will also notice new animations in their stream with a bouncing sharebox, cards that “flip and fade” and sliding menus.

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Automatic Hashtags

In an effort to deepen the user’s content experience, Google+ stream now will automatically add hashtags to posts, so that users can browse related content by clicking on a post of a particular topic. By scanning posts and tagging it accordingly, Google+ will identify and rank relevant conversations based the assigned hashtags.

Many users will be happy to know they can remove automatically-added hashtags from posts at any time.

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Be sure to keep up with more Google I/O announcements as we live blog from the conference. See also our follow-up post, Up Close With The New Google+ Related Hashtags.

Related Topics: Channel: Social Media Marketing | Google: Google I/O | Google: Google+ | Google: User Interface | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Jason Nelson

    The new stream is way too overwhelming. I don’t even want to look at it. I liked the clean, minimalist style of the prior version. Why is there always the need to bombard and fill everything up?

  • Andrew McAtee

    You can go to your home page and hit the “More” button at the top of your page and hit the “single stream” button at the bottom.

  • Social Media Manager

    Whew ! Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O. Photos and videos have been enhanced as well, fitting the entire width of the stream. Add me at

  • Hostels

    The new Google Plus is a design disaster. There is too much animation and JavaScript. Google’s weakest point was always the design. As long as they focused on their strength (information) they were fine. When they try to be innovative with design it looks like they are trying way too hard.

    The same goes for the Google+ Android app and Gmail Android app. They are unusable due to the bad design choices.

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