Kick off each Monday with the best news and ideas in social media.
Google Strengthens Mobile Photo Presence With Snapseed Acquisition
Today Google has acquired Nik Software, the makers of popular mobile and desktop app Snapseed. Snapseed is a hybrid app that meshes Photoshop-like editing capabilities with Instagram like filtering. In addition to Snapseed, Nik Software has a handful of other photo editing tools. The purchase price was not disclosed.
The iOS Snapseed mobile app had been retailing for $4.99 and had won app the iPad App of the year in 2011. With the acquisition, Google+ may be able to further compete with Facebook/Instagram in the social photo space.
Snapseed already gathered 9 million users during its first year and comes with editing features that Instagram is lacking. If Google does successfully combine the the photo editing & filtering of Snapseed with the the bold new Google+ mobile look, yet another compelling reason for Google+ usage may emerge.
The purchase price of the acquisiaon was not disclosed. For more information see Nik Software.