• http://www.grahamjones.co.uk/ grahamjones

    This is interesting stuff, albeit completely at odds with another recent study finding that people actually do not want mobile web as much as many pundits would like us to think. The Google study actually adds some clarity to that by showing what people want from the mobile web. However, the study is weakened by the fact that it is only really interested in consumers – people going to retailers or those wanting to conduct transactions, such as checking in for flights or doing some banking. However, there is considerable untapped opportunity for the mobile web in the “business to business” sector, but focusing on studying consumer activity essentially ignores this. Indeed, much of what is written about the mobile web is biased towards consumers. And whilst that is important, it is focusing discussion on what mobile web presence should be like in a rather one-sided way.

  • http://twitter.com/salyris Salyris Studios

    I wonder if the survey included responsive web designs?

  • http://twitter.com/gsterling Greg Sterling

    Please indicate the study you’re referencing. Regarding why consumers are the focus of so many of these studies . . . it’s because consumers are a much larger audience than the B2B segment. It’s also easier to conduct consumer surveys and studies than B2B.

  • http://twitter.com/gsterling Greg Sterling

    That’s not clear from the materials I received. I suspect RWD was not a part of it however.

  • http://twitter.com/gsterling Greg Sterling

    That’s bad or superficial design. A well-designed mobile site experience or app can be better than a conventional website, most of which are quite bloated and overloaded.

  • http://www.grahamjones.co.uk/ grahamjones

    It was in a marketing newsletter I received recently – I’ll go back over the issues and let you know as soon as poss.

  • http://www.facebook.com/profile.php?id=100003500496227 Ivan Petrov

    Apple or Android phone? The mobile OS war has long been a two-player contest, with Apple iOS and Google Android , but I think IPHONE THE BEST http://nas.myftp.org/ios-6-versus-android-jelly-bean/

  • http://twitter.com/salyris Salyris Studios

    Thanks Greg. I bet it would change the experience and their results.

  • SuzanneDelzio

    Also, while the article focuses mostly on B2C for retailers, what about professional services providers? Aren’t people reading their tablets in bed to look them up?