Google Surveys Glass Explorers With Questions Hinting At Public Sale

google-glass-logo-200pxGoogle is gathering feedback from its Glass Explorers via a survey that hints at the company’s plans for selling Glass to the public.

The survey asks some general questions (such as how often do you use Glass and why did you get it), but also gets specific about getting feedback that will help Google position Glass in the tech marketplace. I received an invite to take the survey several days ago.

The most interesting questions are the ones that ask about Glass accessories. Explorers received several extras for free with the device: clip-on sun shades, a clear clip-on, a carrying pouch and the charging cable/connector unit. (It also included extra nose pads, but those aren’t mentioned in the survey.)

Google asked how useful the various Glass accessories are, and whether I’d be willing to pay for them separately.



That second image can be clicked to see a larger version. It asks how much I’d be willing to sell my Glass for, which is an interesting way of trying to gauge its value. (Yes, I submitted my survey with “one milllllion dollars” as the answer.) From what I’ve seen in Glass discussions online, most owners think the sweet spot for Glass’ asking price should be in the $300 to $400 range. That, based on Glass’ current capabilities and expected improvements, seems about right to me.

Google is expected to start selling Glass to the general public in 2014.

A Google spokesperson declined to say how many Explorers have been invited to take this survey.

Related Topics: Channel: Consumer | Google | Google: Glass


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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