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Google Testing New Animated AdSense Format Without Static Arrow Buttons
A new test of animated AdSense text ads has popped up. This version features large blue headlines and the arrow boxes are gone. Now just the ad that is hovered over displays a new circular blue arrow icon.
Here’s a video captured by Barry Schwartz:
Google began testing an animated text ad block unit in February. The headlines were black and the arrow boxes displayed next to each headline.
In July Google introduced favicons to AdSense ads as part of its enhanced text ads features. Then in August, Google gave AdSense publishers the option to opt out of displaying favicons among other newer display ad formats.