Google Testing New Animated AdSense Format Without Static Arrow Buttons

google-adsense-logoA new test of animated AdSense text ads has popped up. This version features large blue headlines and the arrow boxes are gone. Now just the ad that is hovered over displays a new circular blue arrow icon.

Here’s a video captured by Barry Schwartz:

YouTube Preview Image

Google began testing an animated text ad block unit in February. The headlines were black and the arrow boxes displayed next to each headline.

AdSense Animated Ad Feburary 2013

In July Google introduced favicons to AdSense ads as part of its enhanced text ads features. Then in August, Google gave AdSense publishers the option to opt out of displaying favicons among other newer display ad formats.


Related Topics: Channel: Display Advertising | Display Advertising | Google: AdSense | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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