Google To Close Google Reader On July 1

Google ReaderGoogle Reader user? Say goodbye. Google has announced the service is closing on July 1.

The news came today in a “Spring Cleaning” blog post from Google, where the company said:

We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader.

Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months.

On the Google Reader blog, Google said similar words, with a more personal “we’re sad too” addition:

We have just announced on the Official Google Blog that we will soon retire Google Reader (the actual date is July 1, 2013). We know Reader has a devoted following who will be very sad to see it go. We’re sad too.

There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.

Google Reader also has a new help area about the closure.

Overall, I was pretty amazed to read this. While much news reading behavior has moved to social networks these days, I know plenty of dedicated Google Reader users. It was also pretty much the last of the major news reading services standing.

Postscript: Need alternatives? See our 12 Google Reader Alternatives and Need A Google Reader Alternative? Meet Newsblur stories. Also see: Digg: We’re Building A Google Reader Replacement.

Related Topics: Channel: Content Marketing | Features & Analysis | Google | Google: Google Reader | Marketing Tools: RSS | Top News


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Gibbo

    Quick call a Whambulance – there is going to be plenty of Dummy-spits

  • Daniel C Berman

    Netvibes ( is still up and running.

  • Fausto Mendez

    I think the problem is stemming from advanced mobile RSS readers like Pulse and Flipboard, which are actually more than RSS. If the masses are flocking to those platforms, I can see why Google would abandon Google Reader. Also, Google probably wants you to subscribe to brands and news sources via Google+, not RSS.

  • Michael Martinez

    There are a ton of these “content curators” for smart phones and tablets that will take RSS feeds. I have no idea of how easy it would be to switch from Google Reader. And is still around, it seems.

  • J-P Voilleque

    Psh, RSS. So much easier to just click one of the shiny “you won’t believe what you see” 125×125 content squares at the bottom of the article you’re reading about Kate Middleton’s alleged spat with the Queen’s corgis.

  • Vlada T

    I can’t believe that one of the most interesting google products, which I’ve been using every day, will be closed. Amazing. Simply why?

  • Bas van der Veeken

    Google+ is not the same as RSS. Also will be too hard to cope with all the posts instead of RSS items in Google+. Especially when it’s not sorted on date. And you cannot ‘star’ / favorite a post to make a list of items to check later…

  • Tom

    Every Google Reader user saw this writing on the wall. Having said that I’m a little annoyed at the short timeframe. If iGoogle gets 14 months shouldn’t Reader get at least a full 4?

  • Albin

    I still like RSS, as a really efficient headline scan for which there is no good equivalent, and this is bad news for all RSS aggregators depending on voluntary feeds from content providers. I don’t use Google Reader myself, but do regret the effect of its shutting down on availability for all RSS services.

  • Zachary Reiss-Davis

    I use it constantly. Replacement options? I’m glad to pay!

  • daveintheuk

    No you are quite right, people have a need for Reader, people like Reader, people understand why Reader is useful, people actually USE Reader. Very different to Google+. :-)

  • EmirSc

    PLEASE! #savegooglereader

  • Mohamed Mansour

    Now I feel sad for companies that depend on Google APIs such as Feedly, Reader, and many well known companies. You should not let your company depend on another companies APIs.

    It isn’t the first time Google closed down their API services. It is like a tradition to close their Google APIs. Perhaps that is the only way they force their users to stay with their products like “Currents” instead of using another product.

  • Zachary Reiss-Davis

    Does Feedly work without a Google Reader to integrate with? I’m not sure it does.

  • William Pitcher

    I have recently started using Feedly and I am big fan of it. It has me using RSS more than I ever have. My biggest concern about the loss of Google Reader is that it will contribute to the decline of RSS.

  • senktenk

    Sounds like someone totally has it going on over there. Wow.

  • William Pitcher

    It will probably need patching, but I use Feedly with direct RSS feeds — not grabbing them from Google Reader.

  • Hugo Gomes
  • Dan Thornton

    Utterly ridiculous, considering most of that loyal following are journalists, bloggers and other information professions. In my case, I’ve read gone through more than 300,000 articles in Reader, and most of them have been carefully stored and filed for future reference – I rarely visit most websites, and have hundreds of subscriptions…

  • daveintheuk

    Google often talks about how it likes to do what is best for their users, and often prefixes their algo updates with “we’ve listened to feedback from our users” (sure you have) – so let us see if they listen now, because there are plenty of Google Readers out there listening.

    I’m willing to bet more people outside Google care about Google Reader than they do Google+.

  • roselan

    /me brought here by google reader…

  • vinzv

    Alternative: TinyTinyRSS for self hosting and synchronisation.

  • Alexandre Fabri

    Simple RSS Push doesn’t need Google Reader. Go for it !

  • Alan

    Standard for Google now. If it isn’t making them a billion a year minimum it gets shutdown. Google does not care anymore. The Caring Google was gone a long time ago. This is just the latest iteration.

  • Alan

    They won’t listen plenty of people were using iGoogle and that went.

  • nbashaw
  • Joe Wickman

    So I’m thinking Reeder or Feedly. I’m a Mac guy and a Chrome guy. Anybody want to recommend one over the other?

  • Scott Ayres

    Not a huge surprise there. Reader was clumsy to me. But I’ve enjoyed Feedly, but I thought it pulled from Reader so will it still work?

  • orcmid

    I think FeedDemon for Windows is tied into Google Reader. I’m not sure what will be next there.

  • orcmid

    NewsGator is no longer a personal product. Their exit there involved encouragement of migration to FeedDemon. (sigh)

  • Brad Geddes

    This is going to further lower my Google plus and overall Google interactions, and I wonder how common this is.

    I have two main Google accounts: one personal and one business. As the Google apps accounts were so hampered for years, my Google plus, reader, and iGoogle are under my personal account which I’m barely in each day.

    I never go directly to Google plus. I only went there via notifications in iGoogle or reader. As I now use netvibes as an alternate to iGoogle, it lowered my G+ usage. Now with needing another reader, my G+ interaction will drop to almost nothing as I’ll have 0 reminders to stop by there.

    As Google shuts down services (notepad, iGoogle, Wave, and now reader), it makes me spend more time on other services and less time on Google. It has never shifted my attention to another Google product – its always driven me from Google instead.

  • Aaron Wright

    If you need a new RSS reader, try out Feed Fiend, available at It has a feed directory with a one-click subscribe tool. Also, it is not based on Google Reader, so it will be around long after GR shuts down. We will have an import tool available soon so you can get all of your feeds from Google Reader into Feed Fiend. And one more thing; Feed Fiend is totally free. Go try it out.

    Aaron Wright

  • kiran bhanushali

    what alternatives have you been using?

  • Steve Page

    Can sum this up in one word. Disappointing.

  • Carlos Pacheco

    Google Reader has been the most used Google product for me over the last 8 years, even before Search and I was a SEM strategist! Reader has always been completely neglected by Google and a product that has show how clueless Google can be, it had the foundation of Flipboard, Facebook, Twitter right under its nose and just never saw it or tried to take advantage of it. Google Currents is a pale comparison next to Reader. This decision is a complete and utter disappointment and has shaken my faith in this company… I know that ultimately it won’t matter since I’m only one person and maybe this feeling will go away. Thanks for putting another nail in the coffin of the open web!

  • Alan

    Unfortunately Google doesn’t really care about your non-commerce related interaction with them.

  • April Wesson Driggers

    Feedly has said taht they have a program in place to make the transition seamless and that you will not lose any of your RSS feeds

  • April Wesson Driggers

    Feed Demon posted today that they are ceasing their program as well … since they rely exclusively on Google Reader to function. FeedDemon is no longer either.

  • April Wesson Driggers

    Feedly posted on their website that they have a program running in the background that will allow seamless migration to their service from google reader feeds even once it is defunct. I am unable to get feedly to work on my tower though. :(

  • liveTexas

    Thank You Europe.

  • Hamza Hamza

    It’s a sad moment for dedicated Google Reader users like me. Over last few years Google Reader has helped me a lot and it became a habit to search for news using it.

  • Jan Lukeš

    God damn it! It there any alternative? I don’t want to read same things on phone and computer.

  • Skimr

    Google Reader alternative? Try Skimr at

  • TmWe

    I believe Google is also retiring the organic search results in August 2013.

    A sneak preview of the forthcoming press release reads …”we know some of you will be very sad to see the organic search results go. We believe that focusing on paid results only will make for a better search experience. We have found that only the websites who have money to pay for traffic are worth visiting, those which dont have the funds are not very good websites…”

  • hongjun

    Saddest news coming from Google.

  • Craig

    I’ve never used Google Reader, but i use for all of my news and i get by fine.

  • Pavan Somu

    I wish Google should not terminate the Google Reader product.


    I’ve been using feedly for over a year now, it’s what we recommend to all our readers. No problems with it at all.

    Still a stupid decision by Google to get rid of the reader though!

  • Bade Sahab

    Google reader closing down is a big blow to me.. Now how will i waste my time… :)

    NASA full form

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!