Google To Roll-Out In-Ad Surveys After Users Mute Display Ads

Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to “mute” a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the button to mute millions of ads so far), improve ad targeting, and identify bad publishers and advertisers.

Users can mute an ad by clicking the small [X] icon that appears next to the AdChoices arrow in the top right corner of display ads served by Google.  The “mute this ad” button started appearing in July 2012 to give users some more control over the ads they see.

Google display ad mute icon

When users click on the [X] to mute an ad, currently Google shows this message:

google display ad mute message

In the coming weeks, users will see a short, two-part survey after muting an ad. Here’s one example in new survey series:

Google In-Ad Surveys

Related Topics: Channel: Consumer | Display Advertising | Google | Google: AdSense | Google: Display Advertising | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • Sam Mazaheri

    I hope some of the results are passed on to the advertiser

  • MirandaN

    I’ve already been getting this option.

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