Google To Roll-Out In-Ad Surveys After Users Mute Display Ads

Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to “mute” a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the […]

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Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to “mute” a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the button to mute millions of ads so far), improve ad targeting, and identify bad publishers and advertisers.

Users can mute an ad by clicking the small [X] icon that appears next to the AdChoices arrow in the top right corner of display ads served by Google.  The “mute this ad” button started appearing in July 2012 to give users some more control over the ads they see.

Google display ad mute icon

When users click on the [X] to mute an ad, currently Google shows this message:

google display ad mute message

In the coming weeks, users will see a short, two-part survey after muting an ad. Here’s one example in new survey series:

Google In-Ad Surveys


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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