Google To Upgrade All To Universal Analytics, But There’s A D-I-Y Upgrade Tool Coming First

google-analytics-icon-250pxIf you’ve been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade.

The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google Analytics accounts. The screenshot below shows what it’ll look like.

Clicking the blue “Transfer” button starts a 24-48 hour process. When that’s over, upgrading the tracking code on your website(s) completes the transfer and opens the website to all of the features of Universal Analytics.

universal-analytics-upgrade

Upgrade … Or Google Will Do It For You

Whether you think you need Universal Analytics or not, you’re going to get it eventually. Google also announced today that all accounts will be upgraded to Universal Analytics whether they use this new D-I-Y tool or not. (Emphasis below is mine.)

Our goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of the Universal Analytics infrastructure. To make sure all properties upgrade, Classic Analytics properties that don’t initiate a transfer will be auto-transferred to Universal Analytics in the coming months.

For further information, Google suggests visiting the Universal Analytics Upgrade Center.

Related Topics: Analytics | Channel: Analytics | Google | Google: Analytics | Top News

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://stickystarfish.com/ Angela R Beasley

    I’m guessing by following the transfer process, no past data will be lost?

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!