Top news and emerging ideas in display advertising, delivered every Monday.
Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web
Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices.
The ads have a default color palate of blue and grey and use the Roboto font that Google already uses on Android OS. Prior to the update Roboto Light was the only Roboto version available for AdSense text ads.
The size and position of the call-to-action button adjusts based on the ad unit as well, as shown in the examples above.