Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web

Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices.

AdSense Text Ads Redesigned For Mobile Readability

The ads have a default color palate of blue and grey and use the Roboto font that Google already uses on Android OS. Prior to the update Roboto Light was the only Roboto version available for AdSense text ads.

The size and position of the call-to-action button adjusts based on the ad unit as well, as shown in the examples above.

Related Topics: Channel: Display Advertising | Google | Google: AdSense

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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