Google+ Users Spend 12 Minutes Per Day ‘In The Stream’

google-plus-red-128With Google+ about to turn a year old tomorrow, Google’s VP Vic Gundotra updated the world — or at least the 6,000 or so attendees at the Google I/O developers conference — on how the service is doing.

It’s always a bit tricky when hearing Google share usage statistics about Google+, because the company doesn’t typically measure activity only on Google+ itself — it talks about how Google+ account holders use all of Google’s products.

But at I/O today, Gundotra did share one statistic specific to the Google+ platform when he announced that active users spend 12 minutes per day “in the stream.” Google says that’s up from nine minutes just three months ago.

The decision to share such a Google+-specific number may be in reply to the “Google+ is a ghost town” meme that circulated earlier this year after reports that Google+ users spent only three minutes per month on the site. Gundotra painted a different picture today, saying that photographers, astronomers and countless other groups have been increasingly using Google+.

Gundotra also revealed that mobile usage of Google+ has surpassed desktop usage.

But Google’s semi-obfuscation of Google+ usage continued with some of the other statistics that Gundotra shared:

  • More than 250 million people have upgraded to Google+ accounts (keep in mind that Google has been forcing all new users into G+ accounts since January)
  • 150 million monthly active users
  • 50 percent of those active users sign in daily
  • They spend more than an hour “across Google.”

That last item makes it difficult to measure Google+ activity — the company counts Google+ as a “social layer” and measures how users with Google+ accounts use all Google products, from YouTube to Docs to search and more.

Still, having Google share a specific number about minutes spent “in the stream” is a welcome step toward understanding how the service is growing.

Related Topics: Channel: Strategy | Google | Google: Google+ | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Marc Razia

    12 minutes per day = 6 hours/month.  Something doesn’t add up given that FB reported user averages 7 hours/month and we know G+ has not yet reached those levels.  I wonder if they mean that is the average of the users who they deem active.

    Whatever the case, G+ is clearly a slow and steady moving train of growth.  As long as it keeps growing it is going to make an impact even if its a few years off yet.

  • Gaurav Kapoor

    Actually I can easily believe that 6 hours/month number. What I have personally found that I spend more time in my G+ stream than on facebook, even if the number of updates may be less on G+. 

    This is so because the posts on G+ are longer and there is lot of content unlike facebook where there are more “status updates”, so I spend a lot more time reading and staying in my G+ stream.

  • Sarah James

    i agree that all above comment….
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  • http://propertyagents.co/real-estate-lead-generation-course Muhammad Ayaz

    Very interesting statistics you have provided and I think for a professional bloggers that time is justifiable and I think that should be the strategy for every businesses to use the social media through this they can focus on their main goals rather than distracting with the usage of overly used social media channels. 

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