• Pamela

    How much does it cost a store owner to put Beacons within their store?
    You say they need 1 in each dpt?
    Or just one for their store?

    Thx
    Pamela

  • Nancy

    The cost of a beacon ranges from $25-$30 USD per beacon. Now, a store can have multiple beacons in different sections – i.e. store front, cashier. It really is up to the business and where they want their customers to get information via a beacon. I’ve purchased GemTot Beacons and they’ve worked really well for me! http://gemtots.com/

  • Pamela

    Does the store owner have the ability to customize the app.
    Meaning- if they have custom made products would the store owner be able to input the information and give deductions?

  • Pamela

    Thank you Nancy.
    My next question is also posted, but will ask again.
    Do you know if the app can be customized?
    For example, if the store owner makes custom items,can an app be added to run specials on these?
    Or does each special have to be tied into a specific brand and run according to their specials,and with their skews etc.?

  • Kelly Passey

    Depending on volume, Series 10 beacons are available for as little as $5
    each and Series 20 beacons are available for as little as $10 each.

  • Kelly Passey

    Qualcomm Gimbal released that pricing last December.

  • Mark Tack

    Thanks for the insightful article, Cezar. I totally agree! Since Passbook was launched back in September 2012, we have run hundreds of mobile wallet campaigns for our customers who were looking for new ways to expand their mobile toolboxes. What we have found is that both Google Wallet and Apple’s Passbook are great ways to help brands provide customers with rich, personalized experiences that lead to – and build – loyalty. And consumers – especially smartphone users – see the benefits (http://bit.ly/1fBuoqb) of storing mobile-wallet content. As you know, this is a big win.

    The most important factor for brands to consider is ensuring a comprehensive strategy. At the heart (http://bit.ly/1gaqzck) of any mobile-wallet strategy, retailers must determine the best use cases and objectives for using mobile wallets, promoting the content through multiple marketing channels, leveraging creative designs and location-based triggers, and continuously testing and measuring programs to ensure success. The opportunities mobile wallets provide are endless, and, like you, I’m excited to see where the space is heading. – Mark Tack, vice president of Marketing, Vibes

  • Nancy

    Yes, the app can be customized. Apps can be programmed to trigger a coupon or more information on the product – all within the app landscape.

  • drewgiovannoli

    Great article Cezar, there really is incredible potential for the wallet platforms as the network of iBeacons explode and customer adoption increases. At SXSW in Austin this past March, 30 locations and businesses showcased products and services to visitors of the city using Apple Passbook and Google Wallet. Each featured store or spot was geotagged so that as people walked around the city, they would be alerted of nearby promotions. For the best offers, businesses saw 15-25% conversion from viewed coupons to download mobile coupons. Many of these promotions are still running and can be seen at Fosbury.co/guide.

    One of the things we learned was that attracting customers to your mobile promotions is no different than attracting customers to print or media ads. First, you have to make sure to create an attractive offering. This seems obvious, but in our SXSW promotion, stores that did buy one get one promotions had nearly twice the amount of coupon downloads. Another helpful learning was that social ads allowed businesses to target their customer demographics age, gender, and interests. Fosbury’s mobile wallet promotions detect your device so one ad can be distributed to the right people, no matter what phone.

    I highly recommend trying out mobile wallets, whether on your next flight, at Starbucks, or when visiting Austin. To download an iBeacon white paper or watch our recorded mobile wallet webinars, visit Fosbury.co/resources.

    Drew Giovannoli, Marketing and Operations manager at Fosbury

  • Tim tim

    I am late to this duscussion and i won’t plug my own mobile wallet company like some people .. I think almost in secret passbook and google wallet are being utilized by some very savvy marketing folks like sephora . And you hit the nail on the head its not the technology or platform its how well loyal customers respond to it .

  • Tim tim

    In only 3 months its only Gimbal NOT Qualcomm Gimbal …

  • Tim tim

    Aren’t you just reselling hardware you buy from china ??

  • drewgiovannoli

    Hi Tim Tim,

    1. We don’t sell any hardware. We focus 100% on software and our mobile wallet product and iBeacon app SDK work with almost any iBeacons.

    2. I think there is value in knowledgable parties like Mark at Vibes or myself at Fosbury sharing case studies and best practices from what we’ve learned, but we appreciate your thoughts and feedback.