• jnffarrell1

    A wake up call to advertisers? Yes! A feature of Glass? No!

    How would ALL advertisers feel if their ads in whatever media could be measured and compared for effectiveness with ads placed in other media. How would advertising agencies feel if MBA types at their clients could measure their performance?

    Google knows the math, the cognitive science, behavioral psychology and the market making (primal/dual) programming math that won Arrow a Nobel Prize for Economics. If you don’t you better find someone who can DO THE MATH.