Google Rebuilds AdMob To Include A Conversion Optimizer Tool & Local Payments Feature

Admob logoDuring  last week’s I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob’s mobile app inventory into AdWords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers globally.

Rolling out over the coming months, AdMob’s new features will include the same Conversion Optimizer tool used in AdWords. By choosing a target cost per acquisition for each download, the AdMob Conversion Optimizer will show ads when they are most likely to result in an install. The AdMob Mediation feature also has been updated with a simplified set-up process that, according to Google, makes it easier for developers to show ads in their app from more than one ad network.

Other upgrades to the newly rebuilt AdMob include a local payments feature that calculates currency conversions and organizes money transfers, and better filter options that allow developers the ability to block sensitive categories, and give them more control over which ads appear in their apps. Developers using AdMob will also see a new reporting interface with multidimensional reports, allowing users to breakdown data over time by app or ad unit, platform, country and bid type.

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Related Topics: Channel: Mobile Marketing | Conversion Rate Optimization | Google: AdSense | Google: Google I/O | Google: Google Play | Google: Mobile | Mobile Marketing


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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