Google Rebuilds AdMob To Include A Conversion Optimizer Tool & Local Payments Feature
During last week’s I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob’s mobile app inventory into AdWords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers globally.
Rolling out over the coming months, AdMob’s new features will include the same Conversion Optimizer tool used in AdWords. By choosing a target cost per acquisition for each download, the AdMob Conversion Optimizer will show ads when they are most likely to result in an install. The AdMob Mediation feature also has been updated with a simplified set-up process that, according to Google, makes it easier for developers to show ads in their app from more than one ad network.
Other upgrades to the newly rebuilt AdMob include a local payments feature that calculates currency conversions and organizes money transfers, and better filter options that allow developers the ability to block sensitive categories, and give them more control over which ads appear in their apps. Developers using AdMob will also see a new reporting interface with multidimensional reports, allowing users to breakdown data over time by app or ad unit, platform, country and bid type.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
The best news in mobile marketing every Thursday.