• http://twitter.com/jeffmcneill jeffmcneill

    Google could out-integrate Facebook by making it easier to use Google+ as the client for Facebook, that is to easily replicate content posted to G+ over to FB and resulting comments/etc. back over to G+. The only reason most people use FB is that is where the conversations and friends are located. Make it transparent and G+ can win.

  • Jeff Sararas

    I agree with your comment, “The only reason most people use FB is that is where the conversations and friends are located.” but would add ‘currently’ located. Aside from a few die hard t-shirt wearing FB fans, people will go wherever the conversations and friends are most easily accessible, and best integrated with their lives.

    Of course, FB would never open the API for Google to replicate in the way you describe, but it won’t matter- eventually G+ will be a ubiquitous component of search, Gmail, Gchat, Hangouts, and so on. Those conversations and friends will simply be better served.

  • Jeff Sararas

    Thanks for the article, Sean. I particularly appreciate the last point about Google’s social plans not being well understood. It has seemed clear to me that Google is playing the long game, rather than rushing to implement some grand vision and then wonder why no one showed up *cough*GoogleWave*cough*. Learning from that, it seems the smart way to develop social is to slowly implement, test, observe, adjust accordingly.