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Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits
Columnist Andy Taylor discusses how recent changes Google has made to its mobile SERP layouts are impacting mobile ad spend.
Google has made some of the biggest changes we’ve ever seen to the way it serves mobile ads over the past four months, helping to drive ad click growth up while at the same time limiting organic search visit growth.
Taken together, these updates have produced perhaps the biggest gains to Google’s mobile revenue stream ever. That’s not hyperbole — let me prove it to you.
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