Google’s New Anti-Spam Algo Causing Anger, Frustration Inside Marketing Industry

google-logoIf the 130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger toward the anti-spam algorithm change that Google announced yesterday.

Many search marketers are saying low-quality sites are continuing to do well in Google’s search rankings, and sometimes even having better visibility than before Google’s changes.

Search marketers probably won’t understand anything more after seeing a first “preview” list of winners and losers from SearchMetrics, a company whose visibility index has pretty accurately identified winners and losers from Google’s Panda algorithm changes (which is separate from the new anti-spam change announced yesterday). I was left shaking my head as I looked at the sites which are said to have better and worse visibility in Google’s search results. For example:

  • is a loser, but is a winner? What’s the difference?
  • is a loser, but is a winner? (ditto previous question)
  • is a loser? These are all losers?

It’s enough to leave any search marketer wondering what Google is doing in the name of fighting web spam.

Our sister site, Search Engine Land, will continue to cover this latest Google algorithm change as more data and information becomes available.

Postscript: Turns out the winners/losers list recaps more about an previously undisclosed Panda Update. We also have a follow-up story now posted looking more closely at Google’s results, Did Google’s Search Results Get Better Or Worse?

Related Topics: Channel: Search Marketing | Google: SEO | Search Marketing


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Harsh Agrawal

    Google new update is completely useless…
    Keyword “Make money online” is being taken by one BlogSpot blog with 0 content…And I also noticed that blogs got more visibility in this update…. 

  • eSocialMedia

    Well I’ll let the fur fly. This is why you can’t build a business model strictly on SEO, one Google change and you’re out of sales for days, weeks, months…?  PPC and SEO are both necessary and required, but only PPC can stand alone to support the company’s sales pipeline if needed.

  • Reg Charie

    Do a comparison of the linking patterns between the winners and losers.

  • altamiraweb

    Being at the top of a Google search results page is a highly sought piece of real estate for many businesses and  being a small business owner who gets a lot of customers online these Google changes affect my business a lot.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!