How Google’s Panda Filter May Have Hurt Ask, eBay & Google-Backed RetailMeNot

On Tuesday, Google released a rewrite to their Panda filter algorithm and both large and small sites took notice. Some sites gained in traffic and some sites dove in traffic, we have the Winners & Losers chart for Panda 4.0 already published.

But as of this morning, Searchmetrics has updated their weekly US charts, showing the real impact for the top sites that lost traffic. In our previous reports, Searchmetrics told us that Ask.com was hurt most, losing about 75% or more of their search visibility (not traffic) from Google. It seems like eBay and Google’s venture-backed RetailMeNot also lost a tremendous amount of search visibility, about 50% of their Google impressions.

Before I share the charts with you, RetailMeNot.com has issued a statement saying the reports greatly overstate the impact on RetailMeNot.com. They do admit to ranking changes in Google but say they have diversified their traffic since.

Ask.com Drops ~70% in SEO Visibility

Here is a chart showing Ask.com dropping about 72% in their SEO visibility in Google from Searchmetrics:

searchmetrics-ask

eBay.com Drops ~50% in SEO Visibility

Here is a chart showing eBay.com dropping about 48% in their SEO visibility in Google from Searchmetrics:

searchmetrics-ebay

RetailMeNot.com Drops ~50% in SEO Visibility

Here is a chart showing RetailMeNot.com dropping about 48% in their SEO visibility in Google from Searchmetrics:

searchmetrics-retailmenot

As we said in our Panda 4.0 winner and losers story at Search Engine Land.

Only Losers Really Know If They Lost

As we said with the Panda 3.5 Winners & Losers report, lists like this aren’t perfect. The sites above may have had gains and drops for other reasons; less visibility this week because last week they were visible for different news stories, for example.

It’s also worth remembering that this is a sample of search terms. The only way to really know if any update has hurt or helped you is to look at your search-driven traffic from Google, rather than particular rankings or lists like this, which have become popular after Google updates. If you’ve seen a significant increase, you’ve probably been rewarded by it. A big decrease? Then you were probably hit.

Related Topics: Channel: Search Marketing | Google: SEO | Top News

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Art Enke

    Is it just me or is anybody else waiting for Yahoo! Answers to drop off the SERPs too?

  • http://seomarketingprogram.com/ SEOMarketingProgram

    I’m glad to see Google rolling up their sleeves and ranking down the auto-generated junk content. Google has their fingers in a lot of pies but at the end of the day they are a search engine first and foremost. If that people are turned off by the number of searches that turn up useless robotic content, that’s a huge chunk of ad revenue that walks away.

    Thanks for pointing out these statistics! Warms my heart to see! :D

  • Amy Barrett

    Wow, finally Ask gets hit they are spammers on a mass scale and this was long overdue.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!