• ojaiweber

    Do you think the shift in calculating has to do anything with accommodating a larger auction w/enhanced campaigns? Mobile CTR drops off sharply sub-2 in my experience as compared with a possible 3-4 position on desktops. Also, Click-to-call needs to be factored as well. Just some thoughts of mine, but great post, thank you!

  • Kohki Yamaguchi

    Interesting thought! If due to Enhanced Campaigns or whatever other reason, Google is expecting an influx of lower-CTR ads to flood the market, then what we see here may make sense. Glad you enjoyed the post.

  • Ryan Mower

    I think Google is expecting lower-CTR’s due to the Google Carousel that they have been rolling out through various industries, especially local.