Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)

google-plus-facebook-logosFacebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain.

The company says that Facebook’s overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the main reason or benefactor of that decline, with its share of social logins growing from 25 percent to 31 percent at the end of 2012.

Twitter’s share of social logins also dropped a bit, down to seven percent from it’s previous high of 10 percent.

Here’s the current social login trends chart for Q4 2012.

And Facebook’s strength is tops in mobile, where Janrain says its share of social logins is at an all-time high of 68 percent of as the end of 2012.

As always, the type of website is highly correlated to the most popular type of social login. Janrain says that some B2B websites, for example, see as much as 80 percent of their social logins via LinkedIn. Facebook’s reach is even more pronounced on music and entertainment sites, both of which see about 60 percent Facebook logins.

Google’s strongest vertical is retail, where it has about 30 percent of all social logins.

Related Topics: Channel: Strategy | Facebook | Facebook: Open Graph | Facebook: Statistics | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Muhammad Arslan

    thanks for sharing info. can you plz share linkedin share too in future posts? Linkedin is also jumping well in this game

  • Matt McGee

    If you click the link to Janrain’s full report, you should find what you’re looking for.

  • theprone

    What would developers like, Facebook login or Google login? Facebook gives us more relative info to help improve the app we are building. Google gives us nothing. With Facebook you get the entire interest graph, real friends, real user model. From looking at the graph posted above, it seems Google is just gaining what it lost from the previous few months.

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