If you are counting on Google indexing your tweets, you had better have Twitter influence — we are talking serious influence. As in, if you have fewer than a million followers, your tweet isn’t likely to surface on a Google search at all.
That’s one of the key findings of a study that Stone Temple Consulting released today. After analyzing the last 20 tweets for 963 Twitter accounts, it found that tweets by accounts with one million+ followers were indexed at least 30% of the time. There were 58 of those in the sample, including nine with 3 to 5 million followers and 26 with more than 5 million. Not surprisingly, the greater number of followers the higher percentage of indexing. Here how it looks:
As you can see in the chart, accounts with fewer than 10,000 followers barely budged the needle.
Also interesting to note: the tweets that were indexed were not indexed very quickly. “Even for accounts with more than 5 million followers, only six percent of tweets are indexed within the first 24 hours, and this only climbs to 15 percent by the end of 48 hours,” wrote the study’s author, Stone Temple Consulting CEO Eric Enge.
You can read a more in-depth look at the study on Search Engine Land.