Groupon is celebrating its five year anniversary today with the launch of a new website and mobile app. According to the announcement, both the site and app have been redesigned to include more search, browsing, merchandising and location features.
“The website is now much faster and has a sophisticated new look and feel,” claims Groupon. Of course, for users to see the new site, they still have to enter an email address first.
Among the new updates to the site, Groupon lists ”robust” search filters, cross-channel search results, a search bar displayed at the top of every page with an auto-complete suggestion feature, and personalized homepages that curate deals based on a user’s previous Groupon interactions and purchases made by other customers who appear to have similar interests.
For its iOS and Android app updates, Groupon will now detect a mobile users location and send local deals based on a user’s geographic location versus their hometown:
The apps now automatically detect when a mobile customer’s location has changed and send a notification when they are in a range of Groupon’s local deals.
For iPad users, Groupon has added the search bar at the top of every screen and delivers the same personalized experience offered on the web version of the site. The Groupon iPad app also includes a new “Favoriting” feature where users can save offers for future reference by clicking the new heart icon on deal pages.
Groupon claims its app has been downloaded by more than 50 million users in 43 different countries, and can mostly likely expect that number to grow now that its iPad app has rolled out in Austria, Chile, Colombia, French Canada, Ireland, Mexico, New Zealand, Peru, Philippines, Puerto Rico, Russia and Thailand
Along with the redesigned site and app, Groupon has launched a “Gift Shop” page accessible on the website and in the app, showcasing offers from local businesses, Groupon Goods and Groupon Getaways.