Groupon Running Pilot Program In Chicago To Help Local Stores With Inventory Overload

Groupon LogoA report on Re/code claims Groupon is testing a new business initiative, partnering with independently owned retail shops in Chicago to help the stores sell extra inventory.

According to the report, Groupon’s pilot program would work as a “liquidation service” for stores, notifying Groupon customers when a local business was offering discounted products.

In the article, Re/code reporter Jason Del Rey references “two people” who were given information on how the new Groupon initiative would work:

Under the new business, Groupon customers would order a product from a local store through Groupon.com or through a mobile app and then pick it up at the retail location, the sources said. There’s also the potential for a same-day delivery option in some instances, according to one of these people.

Del Rey goes on to claim, “Groupon CEO Eric Lefkofksy is said to be a big fan of the new business idea.”

No specific details were given on the stores involved or the planned expansion of the program. A Groupon spokesperson told Re/code, “It’s at best in pilot stage.”

When Marketing Land reached out to Groupon for a comment, a spokesperson for the company sent an email saying, “Groupon is always running trials of new products and services that make life easier for consumers and merchants. It’s an early test, and we have nothing new to announce at this time.”

While Groupon is known for its service-type daily deals, it does have a Groupon Goods business line that distributes offers on a variety of products. Re/code says the Groupon Goods division represents about 40 percent of the site’s revenue. “If Groupon turns this new test into a full-fleged business, it would give the deals company a potentially new huge category of small businesses to work with,” writes Del Rey.

Related Topics: Channel: Retail | E-Commerce

Sponsored


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!