Get the best news in paid search marketing - published every week together with Search Engine Land.
How To Grow Online Market Share Without Increasing Your PPC Budget
What's the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.
Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business, and you pay to show up in that search.
It’s a great model, provided that those impressions actually turn into sales.
Unfortunately, even if your PPC efforts are producing profitable sales, most business owners and account managers live with the nagging feeling that their ad spend isn’t producing properly.
The market share is there; you just can’t seem to capture it!
Fortunately, it’s not that difficult to get things turned around. In fact, with a few simple changes, I’ve seen many companies double their market share without increasing their PPC budget.
That means more clicks, more conversions and — most importantly — more sales.
So how do you double market share without increasing ad spend? It’s easier than you think.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.