• smsulari

    Really excited to see how some times one social jackpot can turn things. Still struggling here with my team to earn something like that

  • http://carlospache.co/ Carlos Pacheco

    love how brands think they own their social followers.

  • Toontown

    And what’s the ROI on that tweet?

  • Philip

    No, just their data :)

  • http://searchengineland.com/ Danny Sullivan

    Arby’s didn’t say anything about owning their followers. In fact, you kind of miss the point of what happened here. Rather than Arby’s trying to tell their social followers something, you’ve got a guy who was taking time to hear what the followers were saying and responded to that, which paid off with a big success.

  • Jeff Quandt

    Twitter may provide ROI at times, but it’s real strength is in ROR; Return on Relationships.,,which will lead to sales.

  • dreamsofelectricsheep

    Considering it probably took about 30 seconds to post, probably a helluva lot. It’s marketing.

  • dharmabuilt

    This is the inherent problem with how “Social” is still viewed by many – that an opportunistic Tweet will somehow “change the world” for a brand. It’s social media one-upmanship and doesn’t build any brand value. And don’t play the “but the engagement!” card on me. Stop making celebrities out of people that are literally in the right place at the right time. That’s it. We don’t need more social media community manager celebrities.

  • http://blog.clayburngriffin.com/ Clayburn Griffin

    His reply is incredibly witty. Kudos to him.

  • Toontown

    Maybe it will lead to your sales when you pitch ROR to a gullible client. Twitter’s real strength is in ROBS.

  • Toontown

    That’s Return on B.S. if you’re slow on the uptake.

  • Toontown


  • Grant Simmons

    I think you’re missing the point, unless you first ask “what was the budget assigned to this campaign?”
    In this particular instance, a smart guy, made a smart response.. the ROI is infinite. The *value* is noteworthy. Cheers

  • Grant Simmons

    Hmm. Guest you guys aren’t getting the part about marketing as a multi-channel effort. Social isn’t a panacea thats fixes all, neither is it acting on an island that doesn’t influence the consumer decision journey.
    And you’re welcome to disagree.
    Marketing *includes* conversations, polarized opinions, authority and reach.
    We call that “Social Media”

  • http://www.visin.com Thomas Townsend

    Arby’s usage of Twitter is reflective of Smart Digital Presence Management in today’s socially charged media marketing.

    In our Globally connected always on lives….
    Taking advantage of live and or current media
    events is TODAYs reality. The marketing landscape has certainly changed in recent years.

    Seize the moment….just as the Super Bowl will prove today…and the following weeks after.

    Even my team is getting in on it. Why? Because, every company wants an MVP on their team…..!

    You can get yours too