Welcome to Marketing Land's #Hashtag Bowl

For the third straight year, Marketing Land’s #Hashtag Bowl presented by HootSuite tracks the Super Bowl TV ads and tallies the social media mentions in the scoreboard above, updated live during Super Bowl 48. To compare, in the 2012 #Hashtag Bowl, only 25 percent of all national commercials mentioned hashtags or social media accounts. That more than doubled in the 2013 Hashtag Bowl when more than half of all TV ads had a hashtag or some social media mention.

#Hashtag Bowl Headlines

Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities

May 8, 2014 at 9:21am ET by Amy Gesenhues

Video click After analyzing the success of this year's most shared Super Bowl ads, video metrics firm Unruly found the more popular ads relied on emotional responses versus star power. Unruly's The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year's Super Bowl, and revealed only three of the top 12 ads featured celebrities: Bud Light's "Ian Up for Whatever" which ranked No. 5 with 201,905 shares, Jaguar's "British Villans" at No. 6 with 163,545 shares, and Kia's "The Truth"  ranking No. 8 with 131,451 shares. Unruly claims that of the top 100 most share [...]

Esurance Awarded Its $1.5 Million Prize: What’s Next & Will The 200,000 New Twitter Followers Stay

Feb 7, 2014 at 7:19pm ET by Ginny Marvin

Esurance Twitter Sweepstakes Winner It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk exacerbated by the fact that the game was a rout. Fortunately for Esurance, it was immediately clear that its late play broke through the noise of the actual game-time advertisers. According to new stats from Leo Burnett, Esurance's agency, there were more than 200,000 entries using the hashtag #Esurance30 within the first minute of the ad airing. Since awarding the palette of cash to the lucky winner on Wednesday night's The Jimmy Kimmel Show, the brand is now [...]

Au Contraire, Ad Contrarian: In Defense Of Digital Advertising

Feb 5, 2014 at 11:20am ET by Amber Benson

Ad-Contrarian-Book-Cover-New Bob Hoffman is an advertising legend -- a seasoned ad executive who has gained a reputation as one of the most influential advertising bloggers. His books, The Ad Contrarian and 101 Contrarian Ideas About Advertising, top the Amazon bestseller list for advertising. Most of the time, I find myself whole-heartedly agreeing with his terse tweets and bellicose blog posts. Until now. In his recent blog post, "Product Advertising and The Super Bowl," Hoffman basically blames the collective creative "meh" that was Super Bowl advertising this year on digital advertising. In his view, the adve [...]

Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday

Feb 4, 2014 at 1:27pm ET by Matt McGee

Super_Bowl_XLVIII_logo A really smart guy (cough-ME-cough) recently predicted that Twitter would be a "carnival of brands" trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing's biggest stage of the year. While I'm patting myself on the back for what was an obvious prediction to make -- seriously, did anyone expect it not to be?? -- new data from social media agency Mass Relevance shows that it turned out exactly as expected. Mass Relevance kept an eye on Interbrand's Top 100 brands list and compared their Twitter activity this past Sunday with the 2013 Super Bowl [...]

Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year

Feb 4, 2014 at 10:23am ET by Amy Gesenhues

Ace Metrix logo While iSpot.tv and Unruly both ranked Budweiser's "Puppy Love" the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft's "Empowering" 60-second spot was this year's most effective Super Bowl commercial. Earning an Ace Score of 710, the television and video advertising analytics firm claimed, "Microsoft eloquently demonstrated the expansiveness of their technology portfolio as evidenced by the ad's broad demographic appeal, scoring high on a number of dimensions including Emotion, Attention and Likeability as well as Change and Information." According to Ace Metrix, Microsoft [...]

Budweiser “Puppy Love” Ad Wins This Year’s Super Bowl With Over 1.3 Million Shares

Feb 3, 2014 at 5:08pm ET by Amy Gesenhues

puppy-love-ad-featured Budweiser has been declared this year's official Super Bowl brand winner by video analytics firm Unruly, with its "Puppy Love" ad generating more than 1.3 million shares. The ad received over a million more shares than the No. 2 spot, which was also a Budweiser ad. Budweiser won three of the top ten most shared ads this year, with its "A Hero's Welcome" taking the No. 2 spot, and "Ian Up for Whatever" taking the No. 5 spot. According to Unruly's data, Budweiser's heartwarming ad, featuring a friendship between a puppy and a Clydesdale horse, is already the sixth most shared Super Bowl ad [...]

Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations

Feb 3, 2014 at 3:41pm ET by Greg Sterling

facebook-hashtags-featured Facebook reported earlier today that 50 million people ("unique people") globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million "interactions." That's roughly 3.7 interactions per person on average. Facebook has been eager to insert itself into real-time communication about live events and news along the lines of its rival Twitter. As one part of its strategy Facebook reportedly offered celebrities increased exposure and free "amplified distribution" as a kind of quid pro quo incentive for posts about the game. F [...]

Budweiser & Esurance Take Top Spots In Top 10 Most Popular 2014 Super Bowl Ads Online

Feb 3, 2014 at 3:05pm ET by Amy Gesenhues

Budweiser Puppy Love screen capture It looks like the Seattle Seahawks weren't the only big winners last night. According to video analytics firm iSpot.tv, Budweiser's "Puppy Love" was the No. 1 most popular Super Bowl ad online, with two more of the brand's ads making it into iSpot.tv's top ten list. Ranking Super Bowl ads based on online views and digital activity, iSpot.tv claims Budweiser held the No. 1, 2 and 3 spots during the game. But post-game, Esurance's ad starring John Krasinski has since taken over second place. Airing immediately following the Super Bowl, the Esurance ad asked viewers to tweet the hashtag #E [...]

Super Bowl 2014 Commercials: How Did Advertisers Perform in Search Engines?

Feb 3, 2014 at 11:00am ET by Vanessa Fox

tv-video-featured It's year number six of tracking how Super Bowl ads compelled us to search and just how well advertisers take advantage of all that searching. How did advertisers fare this year? Better than in earlier years, mostly because they are learning to keep it simple. But they're not necessarily doing better in search on purpose. Last year, advertisers started paying attention to social media in a big way, which they extended this year. But it's clear advertisers don't realize we're multi-taskers. Not only can we watch the game and tweet at the same time, but we can search, too. And while I get [...]

Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl

Feb 3, 2014 at 10:59am ET by Ginny Marvin

esurance-superbowl-ad-featured According to the latest data from Networked Insights, Esurance has won what might be dubbed the "Conversation Bowl" with 539,610 (and climbing) conversations on Twitter -- far higher than number two T-Mobile's 309,780 conversations -- with an ad that ran after the Super Bowl ended. Esurance itself now says its campaign has earned more than one billion impressions and two million tweets (see the latest stats at the end). The company executed a timed-to-a-tee teaser campaign to drum up awareness that it would be announcing something big in an ad right after the Super Bowl. And, yes, it then d [...]

It’s True: @JCPenney Might Have Won The Super Bowl Buzz

Feb 3, 2014 at 1:22am ET by Danny Sullivan

Bfgs1bjCMAAnfZa Last year, Oreo had its big moment "newsjacking" the Super Bowl, crashing in with a tweet about the event that won the buzz even though Oreo wasn't an sponsor. This year, Oreo literally sat this one out -- and JCPenney's "mitten-garbled" tweets might have won. Twitter measurement company TweetReach says that JPC was the most-discussed non-sponsor of the game. Drunk Or Mittens? First, the backstory. JCP put out two tweets in a row that many assumed were supposed to be as if the company was pretending to be drunk. Well, that the Twitter account was drunk. Well, that the person running it wa [...]

Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required

Feb 3, 2014 at 12:16am ET by Danny Sullivan

tpm-five Twitter's shared that this year's Super Bowl generated 24.9 million tweets, more than ever before, edging out last year's record of 24.1 million tweets -- and this without a blackout or any other unexpected events other than the Seattle Seahawks's complete stomping of the Denver Broncos. Twitter is still churning through the data, but the top three peak moments were actual game action, followed by two half-time moments. Here they are (TPM stands for number of tweets per minute): 381,605 TPM: @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST) 271,775 T [...]

The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl

Feb 2, 2014 at 11:58pm ET by Greg Finn

football-fire-super-bowl-featured The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound marketing that helped stretch ad dollars and put brands in the social spotlight. As we monitored all of the ads and brand activity last night on @MarketingLand and @HashtagBowl, and we've highlighted our top social updates from brands, movies & companies. Game Related Updates One of the easiest ways to boost engagement is to cash in on the current events occurring in the big game. These were [...]

New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads

Feb 2, 2014 at 10:05pm ET by Danny Sullivan

hashtags-globe-800px Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50% in 2013 and setting a new record. Facebook was the social network most mentioned, though barely. It had only five mentions and just edged past Twitter with four. The numbers are from our third annual #Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for Fox, the network that carried the Super Bowl, were not included. Nor was the Pepsi lead-in to the half-time show. In change from last [...]

Super Bowl 2014: #HashtagBowl Live Blog Action From Kickoff To Final Score

Feb 2, 2014 at 10:04pm ET by Elisabeth Osmeloski

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite Did you miss our live blog action during the big game? No problem, we understand you were at a party enjoying the Super Bowl commercials in real-time with all your friends. Catch up on what you missed and review our expert commentary on the Super Bowl ads, as our panel shared their first take on each Super Bowl commercial and pulled in Tweets from brands and viewer reaction. Live Blog Archive: Marketing Land's #Hashtag Bowl 2014 Here's who participated: our special guests Peter Shankman, principal at Shankman|Honig; Susan Beebe, social media and online community manager at Tyson Foods; and [...]

iSpot.tv: 2014 Super Bowl Spots Have Already Generated 130 Million Views & 1 Million Social Actions

Feb 2, 2014 at 2:55pm ET by Danny Sullivan

Super_Bowl_XLVIII_logo Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well before the big game starts. This year, over 130 million Super Bowl-related video views have been racked up, according to video analytics company iSpot.tv. These have generated more than 1 million social actions, the company says The data is as of 9pm PT last night, for the 52 pre-released Super Bowl ads or teasers that iSpot.tv is tracking. Way in the lead, as we also covered in our Super Bowl ads preview yesterday, is the Budweiser "Puppy Love" spot [...]

The 2014 Super Bowl Ads Preview: Have The Budweiser Puppy & Hashtags Already Won The Big Game?

Feb 1, 2014 at 5:15pm ET by Danny Sullivan

Budweiser "Puppy Love" 2014 Super Bowl Commercial, courtesy of Anheuser-Busch Tomorrow, we're geared up for our annual Hashtag Bowl, a count of social media mentions in Super Bowl ads as well as a look at the ads themselves. But after reviewing the record-breaking number of Super Bowl ads already placed online, the Budweiser #BestBuds puppy ad and hashtags in general are big hits. Will that hold true for game day? For Super Bowl 2014, we'll be looking at all the ads airing during the game (from kickoff, though we might start early this year and go from the coin-toss). For each ad, we'll look to see how many mentions Twitter, Facebook, YouTube and so on get, such as [...]

Surprise, Bud Light Is Not The Top Super Bowl Advertiser On Google And Bing

Jan 31, 2014 at 4:45pm ET by Ginny Marvin

goal posts flickr wisecontrarian Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new data from search monitoring service BrandVerity, Bud Light, which is advertising all four of its Game Day ads, has been beat out by different advertisers on each of the search engines. The competition is heating up as well, many more advertisers are turning to PPC in these final days to promote their Super Bowl ads than were earlier in the week. To see who's joined the ranks and which advertisers currently claim the top spots in PPC, check out Who’ [...]

Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic

Jan 31, 2014 at 3:36pm ET by Amy Gesenhues

adobe-logo-180px Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year's Super Bowl to draw the largest US television audience of all time and be, "the most mobile Super Bowl ever." According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent increase in mobile traffic on game day, with a third of web site visits happening on a mobile device. From Adobe's report: More than 50 percent of viewers will have a smartphone in their hands at some point during the Super Bowl. One in three of them [...]

Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl

Jan 31, 2014 at 9:15am ET by Elisabeth Osmeloski

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite With over 17 years of digital marketing experience  across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral video, the company is betting on building a scalable platform to connect content publishers and content creators. The goal is to bring the two together in an iterative process for production, testing and sharing, [...]

The Budweiser #BestBuds Puppy Gets His Own Twitter Account

Jan 30, 2014 at 9:14pm ET by Danny Sullivan

Budweiser "Puppy Love" 2014 Super Bowl Commercial, courtesy of Anheuser-Busch He's the star of Budweiser's Super Bowl ad, the #BestBuds puppy that keeps running back to be with the famous Clydesdale horses. Not content with YouTube fame, the puppy started tweeting through Budweiser's account. He's now been housebroken to his own Budweiser Puppy account. Followers of Budweiser were perplexed with a garbled tweet appeared: xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 Was Bud drunk before the game, some wondered? Then another appeared: sfjihskhjrgvkhjfdl rdgfhkggkjgd34t09ut5hgrkjgqt304-4trg — Budweiser (@Budweise [...]

Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup

Jan 30, 2014 at 12:57pm ET by Elisabeth Osmeloski

Tyson Foods Logo Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game time snacks, to invite to our virtual party on Super Bowl Sunday? Beebe will be joining the lineup of live bloggers during the 3rd annual Marketing Land #Hashtag Bowl, giving readers her take on all the social media mentions in game day ads and reportin [...]

A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

Jan 30, 2014 at 8:00am ET by Pamela Parker

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]

Where To Watch All The 2014 Super Bowl Ads Online

Jan 29, 2014 at 9:11am ET by Elisabeth Osmeloski

Marketing Land YouTube Super Bowl Ads Playlist With just days to go before Super Bowl XLVIII, many of this year's expected Super Bowl advertisers have been rushing to release full versions of their commercials that will air nationally during the big game. While it may be taking out some of the anticipation and element of surprise for some viewers, nearly half of all ads expected to air are now available online and already have garnered millions of views. If you want to keep up with all of the 2014 Super Bowl Ads appearing online ahead of the game, Marketing Land has created a page where you can watch all of the 2014 Super Bowl Ads onlin [...]

Newcastle Brown Ale Runs Reddit Ad To Promote The Super Bowl Commercial It Won’t Be Running

Jan 28, 2014 at 5:55pm ET by Amy Gesenhues

Newcastle IfWeMadeIt screen shot In place of the Super Bowl ad it couldn't afford, Newcastle has chosen to use a promoted post on Reddit for its Newcastle Brown Ale. Essentially, Newcastle's promoted post on Reddit is an ad... for an ad, or at least, a campaign. The promoted post asks Reddit users to tell Newcastle what kind of ad they would like to see: So tell us what you’d like to see in your ideal big, gimmicky S**** B*** ad, and we’ll show you the ad we would’ve made for reddit. We want to make an ad so effective, it’ll make every redditor empty their wallet and fill it with smooth, refreshing Newcastle Brown [...]

The Hits Keep Coming – More Brands Release Super Bowl Ads Before Game Night

Jan 28, 2014 at 2:51pm ET by Amy Gesenhues

Super_Bowl_XLVIII_logo Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Sunday night. Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have posted their Super Bowl ads online, as well. While Ad Age touted a brands ability to "create viral buzz and garner free media exposure" by posting the high dollar spots pre-game, it's debatable whether an brand's Super Bowl ad loses its overall effectiveness once any element of surprise has been [...]

Low Hanging Fruit: These Super Bowl Advertisers Are Getting Found For “Super Bowl Ads”

Jan 28, 2014 at 2:21pm ET by Ginny Marvin

google-bing-football As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on both Google and the Yahoo Bing Network. Thousands of consumers are searching for "super bowl ads" according to Google. The advertisers showing up and paid search show they wisely have a plan in place to compete for this traffic. And, many of the Super Bowl advertisers running paid search ads are using creative tactics to extend the digital impact of their Super Bowl expenditures. For the rundown of 5 trends we're seeing in the paid search ads for Super Bowl [...]

Meet Peter Shankman, Guest Commentator For Marketing Land’s 2014 #HashtagBowl

Jan 27, 2014 at 1:01pm ET by Elisabeth Osmeloski

Peter Shankman featured guest commentator at MarketingLand.com #HashtagBowl All right, so many of you may already 'know' Peter Shankman, as active as he is on various social networks. You may also recognize him as a published author, entrepreneur and public speaker who is not shy about sharing his views on branding, improving customer service, social media, PR, marketing and advertising. Peter Shankman is best known for launching HARO (Help A Reporter Out), a clearinghouse to match journalists with expert sources for print, online and broadcast media; he sold that company to Vocus in 2010. In 2013, he co-founded Shankman|Honig, a new consultancy group whi [...]

The Third Team: 1/4 Watch Super Bowl For Ads; 81% See Them As Entertainment

Jan 27, 2014 at 9:47am ET by Greg Sterling

Super_Bowl_XLVIII_logo The National Retail Federation (NRF) and Prosper Insights released survey (PDF) data mostly focused on anticipated consumer spending on Super Bowl parties and related areas (i.e., new TVs, furniture). The survey also asked about interest in the commercials, which turn out to be a "third team" that people are tuning in for. The Third Team Unlike other recent surveys that have shown greater interest in the ads than in the game, the NRF survey reported that 47.5 percent of the 6,417 respondents were most interested in the action on the field. That was followed by 25 percent who said "the comm [...]

5 Ways Super Bowl Advertisers Are Still Losing The Digital Game

Jan 24, 2014 at 3:00pm ET by Ginny Marvin

watching-tv-featured Super Bowl ad season is here. Yes, it's become its own season as we've seen advertisers start their campaigns earlier and earlier to get the most out their enormous investment. Yet, beyond posting ads on YouTube and their websites, true digital integration continues to be an afterthought for too many of these brands. Super Bowl ad campaigns should be omni-channel operations, and brands that don't adopt digital strategies are simply losing out. Social, search, email, video, landing pages -- any (and possibly all) of these online channels should be leveraged as part of the campaign.  For [...]

Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares

Jan 23, 2014 at 2:52pm ET by Amy Gesenhues

unruly_logo-76 After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten most shared Super Bowl brands ever, with Volkswagen leading the list. To rank the most shared Super Bowl brands, Unruly measured the combined number of online shares earned by each brand's catalog of Super Bowl ads. Not only did Volkswagen's 2011 "The Force" win the No. 1 spot for most shared Super Bowl ad of all time, the automotive brand's full list of Super Bowl ads has earned more than 7,071,522 combined shares, making Volkswagen the most shared Sup [...]

GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners

Jan 22, 2014 at 4:09pm ET by Amy Gesenhues

godaddy-logo This year's GoDaddy Super Bowl ad is stepping away from the brand's more racy themes of years past, and moving in a new direction. "Our new message is that of the go-getter - valuable, edgy and fun," said GoDaddy CEO Blake Irving in an interview with USA Today, "Two years ago, it was provocative, sexy, crazy, gutsy." According to a GoDaddy spokesperson, this year's ads feature women who are "smart, successful small business owners." The web hosting firm says it will have two 30-second spots air during the Super Bowl, one during the first-half and one during the second-half. The ads will [...]

Survey: Doritos Super Bowl Ad To Score High Engagement, While Dannon & Oikos Fall Short

Jan 22, 2014 at 10:02am ET by Amy Gesenhues

Branding Using a predictive engagement survey, research consultancy Brand Keys claims Doritos will win the highest engagement rate of all the Super Bowl ads this year, while eight of the major brands reported to run ads during the game will fail to see a return on their investment. The survey polled 1,660 Super Bowl watchers to assess their emotional attachments to the 29 different brands expected to run Super Bowl ads. According to the announcement, Brand Keys survey can predict how consumers will engage with the brands after the game: The Super Bowl Engagement Survey, like the Brand Keys Customer [...]

So You Want To Newsjack The Super Bowl? Here Are 6 Rules Brands Can’t Forget

Jan 22, 2014 at 9:00am ET by Matt McGee

football-food-party-600px I'm blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no pun intended) looking for any opportunity they can find to insert their own name and message into the social media conversation. That's the essence of newsjacking, and everyone's going to be trying it this year. Why? Because of this tweet from Oreo during the power outage that happened during last year's Super Bowl: Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013   That single tweet earned Oreo [...]

Introducing The Marketing Land #Hashtag Bowl: 2014 Edition

Jan 20, 2014 at 2:34pm ET by Elisabeth Osmeloski

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite Are you ready to see the battle of the social networks during Super Bowl XLVIII? Marketing Land is set to kick off Super Bowl advertising season with our third annual #Hashtag Bowl -- your front row seat to see how all the social media platforms stack up against each other in Super Bowl ad mentions. How Does The Marketing Land #Hashtag Bowl Work? The #Hashtag Bowl is Marketing Land's annual color commentary on how marketers are leveraging America's premier cultural event, the Super Bowl. Our team of marketing experts will be watching those expensive, in-game ad slots to find out wh [...]