The Marketing Land #Hashtag Bowl

The Marketing Land #HashtagBowl will return on February 1, 2015 for its  fourth annual coverage of official commercials and related social media activity during Super Bowl XLIX. Stay tuned for more details and news about Super Bowl XLIX advertisers and commercials as they are revealed.

Follow @HashtagBowl on Twitter and for updates on our coverage of 2015 Super Bowl Advertisers.

For the third straight year, the 2014 Marketing Land #Hashtag Bowl presented by HootSuite tracked the Super Bowl TV ads and tallied the social media mentions in the scoreboard above, updated live during Super Bowl 48. To compare, in the 2012 #Hashtag Bowl, only 25 percent of all national commercials mentioned hashtags or social media accounts. That more than doubled in the 2013 Hashtag Bowl when more than half of all TV ads had a hashtag or some social media mention.

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