Heineken Makes Awesome Use Of Instagram’s Like Heart For Gay Pride Month


Today, Heineken launched its “Like For Love” campaign on Instagram in celebration of Gay Pride Month. Several photos were posted on the brand’s Instagram page this morning which show six couples in different pictures.

The couples are posed with space between them so that when users Like the image (on the mobile app by double tapping), the Instagram heart appears between the couple. One couple is posed with their arms in the shape of a heart which Instagram’s Like heart fills when a person likes that particular photo.heineken_us_gay_pride

 Of the campaign, Heineken USA Brand Director of Marketing said,”Specifically for Instagram, we are continually finding ways to push the envelope because it’s one of the fastest-growing social media platforms.”

This is not the first time the brand has made use of specific features within Instagram. Last year during the U.S. Open, the brand created a scavenger hunt using Instagram’s grid view.

Collectively, the images have 675 total Likes at the time of this writing. It’s not a mass reach thing for sure, but then again, for a brand with 6,727 followers, it’s not bad. And it’s early.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!