Help A Cause While Surfing Your Feed: Nonprofits Get New ‘Donate Now’ Facebook Buttons

Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post.

Facebook-Donate-Button

 

The functionality will show a “Donate Now” button on the top of Facebook Pages and next to the Posts of nonprofits showing in the News Feed. Users are prompted to enter the amount of the donation and enter their payment information directly into Facebook. When donating from a specific post in the News Feed users are given the ability to share the post with friends to help spur additional donations.

In-post-FB

Over at TechCrunch, the idea was brought up that Facebook donation button will help to gather more credit card and payment data form Facebook users. While there’s no malice at play here, Josh Constine mentions that overall having more user data can only help Facebook’s gaming and e-commerce initiatives.

For the full release see the post in the Facebook Newsroom.

Related Topics: Channel: Consumer | Facebook | Facebook: Business Issues | Facebook: News Feed | Facebook: Pages

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Bill

    I think this is a great service that Facebook provides because the people in need will get the assistance they need. Facebook is a for profit business and if they are able to collect information on the people that donate and drive their ad business, so be it they are basically trading the use of their platform for our information that is just business. Both sides are getting a benefit.

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