Here Comes Another Button: “Send To Kindle”

amazon-iconThe new “send to Kindle” button may not be just another button to put on your site or blog. Because of Amazon’s brand and Kindle’s reach (both hardware and software) it could, if publishers comply, see meaningful adoption by consumers.

In Q3 last year Amazon created a Send to Kindle Chrome browser extension. (There’s no data on how that performed.) But now Amazon seeks to expand Send to Kindle to Firefox, Android devices, email and the PC or Mac desktop. It also works on any device with Kindle software (i.e., iPhone, iPad):

The Send to Kindle Button lets you easily send that content to your Kindle to read later, at your convenience. Just send once and read everywhere on any of your Kindle devices or free Kindle reading apps for iPhone, iPad and Android phones or tablets. No more hunting around for that website or blog that caught your eye — just open your Kindle and all the content you sent is right there. The Send to Kindle Button is also great for those who want to collect content from the web to use in work projects, school assignments, or hobbies.

Amazon provides simple instructions for publishers and bloggers to add the new button to their sites.

In short Amazon wants to create the “save” or “read later” button for content on the internet. There are a number of existing “read it later” apps or tools available, including Apple’s own Reading List. There’s also Pocket, Readability and Instapaper. None of these are as comprehensive, across platforms, as the Send to Kindle button.

There are several examples of implementations referenced by Amazon in its blog post, including Time. Here’s what the process looks like from a consumer perspective:

Send to Kindle button

Send to Kindle

Send to Kindle iPhone

Because the button isn’t about sharing or additional exposure (at this point) it’s not clear how many publishers will rush to implement it.

Related Topics: Amazon | Blogging | Channel: Content Marketing | Social Media Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!