Hershey’s: “We’re Marketing In A Digital World” Not Doing “Digital Marketing”

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Feeling lost in the world of digital marketing, with all the choices you have to make and how thing are constantly changing? Perhaps take a lesson from Hershey’s, which says it’s not doing digital marketing but instead just marketing — and staying focused on the marketing fundamentals regardless of online or offline.

“We are marketing in a digital world,” said Chris Cox, the senior manager of global digital marketing for The Hershey Company, when speaking today at the iMedia Content Summit.

Cox urged marketers to stay focused on marketing fundamentals, and they won’t feel lost among all the changes. Below, our live blog of his talk:

Related Topics: Channel: Social Media Marketing | Live Blogging


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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