Hints About The Future Of Mobile Search At Google I/O 2013

google-io-logoThis week, Google will have its 6th annual developer conference, Google I/O, where the theme will be “Innovation in the Open.” Mobile Search, in particular, looks to be a focus in this year, and we can already pick up some pre-conference clues that indicate where the search giant is headed.

Unfortunately, we won’t hear from SEO guru Matt Cutts this year at I/O. He formerly presented a session on SEO at Google I/O each year, but that ended in 2010 — which was also the last year I personally attended the conference.

This year, Danny Sullivan, Greg Sterling, & Matt McGee will be covering Google I/O for Search Engine Land & Marketing Land. Even Matt Cutts can’t get a ticket due to Google I/O being so popular, both for being the de facto Android Woodstock and because of the likelihood of “Oprah moment” product giveaways. (Matt has said that presenting at Google I/O was the only way that he himself could actually get a ticket to the conference.)

Dynamic Serving’s Importance To Mobile Search

Even though he won’t be there, Matt Cutts has given us something to think about in the lead-up to I/O, providing a video affirming Google’s desire that webmasters use the Vary HTTP header to index the different HTML versions for device types dynamically served under one URL.

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This seems to suggest the advantage of dynamic serving over responsive design for Mobile SEO, since Google is interested in the different HTML typically served for mobile, which responsive design does not provide.

Isn’t Google I/O Mostly About Android?

Even though the conference does focus heavily on Android — justifiably so since about 60% of all smartphones and tablets are running Android – it also covers other topics that impacts Search.

Below are some interesting sessions that provide this early glimpse of where Google is going with Search:

But Why Should I Care About A Sold-Out Conference?

Just like SMX Advanced, Google I/O sold out quickly. However, you can still watch most of the sessions online, either live or shortly after the conference.

And, for those of you who are attending SMX Advanced, you don’t even have to watch — we will present insights gleaned from Google I/O, along with case studies in Getting Mobile SEO Right, on June 11th, 2013.

We hope to see you there at SMX Advanced, as well as here at Marketing Land, where the Mobile Marketing columns (including the former Mobile Search column from Search Engine Land) have made a new home.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Mobile Marketing | Google: Google I/O | Mobile Marketing | Mobile Marketing Column

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About The Author: is a SEO Manager at Covario, SEO course instructor at San Diego State University, contributor to The Art of SEO : Mastering Search Engine Optimization published by O’Reilly and owner of Mobile Martin based out of San Diego, California.



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