Hitwise: Google Has Top Mobile Website And 5 Of The Top 10

google-mobile-featuredExperian Marketing Services (Hitwise) announced Hitwise Mobile today, a new service that offers traffic and related data about mobile user behavior in 170 categories and for 4 million mobile sites on a global basis.

For the week ending February 23, Google had the top mobile site overall in the US. It also had four more in the top 10: Gmail, News, YouTube and Maps.

Hitwise mobile Feb 2013

For all the talk of Facebook mobile usage, it was third behind Google and YouTube in Hitwise’s rankings (app traffic is not included, however).

Compare mobile Web traffic for January. The difference is that Yahoo Answers essentially displaced ESPN.com in February.

Hitwise mobile data

In addition to ranking mobile Web traffic, Hitwise is comparing PC vs. mobile traffic in various categories. In the case of some of the deal and sports sites, mobile traffic far exceeds PC traffic.

PC vs. mobile web traffic

The data in the charts above are drawn from both smartphones and tablets. As mentioned, the data essentially don’t include mobile apps.

However, as comScore and Nielsen have both pointed out, the overwhelming majority of time on mobile is spent in apps. Consequently, the data above are not entirely reflective of the entire population of mobile users.

Currently, Hitwise doesn’t break out the data by operating system.

Related Topics: Channel: Mobile Marketing | Google: Mobile | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.eyewebmaster.com Rosendo A. Cuyasen

    I believed it so because Google is a leading provider for mobile applications in all mobile devices.

  • http://twitter.com/EnterSharmy Sharmy

    Google is always anticipated with many people who access.

  • ShiqueeTahar

    Google is the largest SERVICES filed in the world .

    Here there are necessary some equipment that are necessary .

    http://www.emm-equipment.com

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!