Get the most important digital marketing news each day.
Hitwise now updates its audience tracking hourly
The higher frequency steps up the pace for tracking opt-in audiences across searches and websites.
In December of 2015, digital marketing platform Connexity — formerly known as the comparison shopping site Shopzilla — bought marketing data provider Hitwise from information services firm Experian.
Hitwise’s AudienceView platform tracks the online behavior of 8 million users in a US-based panel. Those users agree to have their online searches and website visits tracked on their computers and mobile devices, in exchange for free or freemium apps.
This week, Hitwise announced it was moving to hourly tracking of that data, with reports every four hours. Previously, that user behavior was reported to clients — such as retailers or publishers — on a daily basis.