StumbleUpon has replaced MySpace in Hitwise’s rankings of the Top 10 UK Social Networks and Forums.
That news alone probably isn’t very surprising; anyone familiar with the social networking space should be aware of MySpace’s general decline. But this chart shows just how dramatic that decline has been.
Hitwise says that MySpace’s share of the social network space in the UK has dropped from 5.8 percent in November 2008 to just 0.31 percent three years later. If my math is correct, that means Hitwise has lost about 95% of its UK traffic since November 2008.
StumbleUpon has grown slightly over that same period and now takes the 10th spot in the UK. Here’s that full top ten — notice, too, that Hitwise says Facebook saw a traffic drop of almost 6% over the past year.