Hitwise UK Chart Shows MySpace’s Precipitous Decline

myspace-logo-smStumbleUpon has replaced MySpace in Hitwise’s rankings of the Top 10 UK Social Networks and Forums.

That news alone probably isn’t very surprising; anyone familiar with the social networking space should be aware of MySpace’s general decline. But this chart shows just how dramatic that decline has been.

hitwise-myspace-uk

Hitwise says that MySpace’s share of the social network space in the UK has dropped from 5.8 percent in November 2008 to just 0.31 percent three years later. If my math is correct, that means Hitwise has lost about 95% of its UK traffic since November 2008.

StumbleUpon has grown slightly over that same period and now takes the 10th spot in the UK. Here’s that full top ten — notice, too, that Hitwise says Facebook saw a traffic drop of almost 6% over the past year.

uk-social-hitwise

Related Topics: Channel: Strategy | MySpace | Social Media Marketing | Statistics: Market Share | StumbleUpon

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.kevinwayne.net Kevin Wayne

    Somethings wrong with their rankings! Google lists MySpace as #61 out of the Top 1000 sites worldwide, with over 45 Million unique visitors and over 1 Billion page views! It’s still ahead of other competitors like tumblr and Huffington Post. Take a look:

    http://www.google.com/adplanner/static/top1000/

    Where are Stumbleupon, Moneysavingexpert, Gumtree, or Yahoo Answers in the Top 100? Nowhere! Seems to me as if ExperianHitwise is not a good horse to back as far as where to put your eggs in what internet basket.

    If you just count Social Networking sites, MySpace comes in 5th overall, worldwide.

  • Matt McGee

    Well, the Hitwise charts in the article are just UK traffic, so keep that in mind. But ultimately, both Hitwise and Google are estimating numbers to some degree so it’s not going to be perfect. I think it would be cool if there was some central reporting hub with actual statistics directly from the sites themselves. Now that would be great!

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