This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer’s latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year’s share.
Overall, retail ecommerce sales are expected to hit $262.2 billion for the year, an increase of 16.4 percent from 2012.
Digital ad spend in the retail vertical is projected to increase 15.7 percent over 2012 to $9.5 billion in 2013. Growth is expected to slow in the coming years as the as the overall market grows faster than retail.
eMarketer’s research shows the adoption of mobile advertising is helping to fuel growth in retail spend this year, particularly mobile search advertising as well as mobile display opportunities that offer strong targeting capabilities such as Facebook and Twitter.