• http://www.linkedin.com/in/elimueller Eli Mueller

    Great thoughts. Another reason that this mindset is important is because it forces marketers to consider what their digital experience for other departments (or profit centers as you mention) is like. Chances are the onsite / conversion focus has been on new and used sales – so there might be high opportunity to think through the entire engagement for other areas of the business.

  • Zach Foody

    Best article Ive read in a long time. On the money.