Popular social scheduling tool Hootsuite ruffled a few feathers today … feathers in their logo, that is. The company has rebranded their logo and, more importantly for marketers, added some significant features.
The new look Hootsuite comes with simple beta content discovery and publishing tool for pro or enterprise users that makes finding and scheduling a breeze.
This path is one that’s become well traveled in social these days. This content discovery move follows similar implementations from Buffer and Klout. Putting a focus on discovery is a smart move by Hootsuite as the benefit proposition of automated curated content can really help brands and users who put a premium on their time.
The execution of Hootsuite’s beta content discovery tool is simple & effective. Users can go to the new Suggested tab and turn on content recommendations for specific topics. Once set-up, users will begin to see a stream of updates related to the categories.
When a user sees and update that they like they’ll see a suggested time to Tweet, a box to edit the Tweet, and the ability to approve for scheduling:
This functionality is now currently available for both Pro and Enterprise users. For more information see the official blog post from Hootsuite.