Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool

HootsuiteLogoPopular social scheduling tool Hootsuite ruffled a few feathers today … feathers in their logo, that is. The company has rebranded their logo and, more importantly for marketers, added some significant features.

The new look Hootsuite comes with simple beta content discovery and publishing tool for pro or enterprise users that makes finding and scheduling a breeze.

This path is one that’s become well traveled in social these days. This content discovery move follows similar implementations from Buffer and Klout. Putting a focus on discovery is a smart move by Hootsuite as the benefit proposition of  automated curated content can really help brands and users who put a premium on their time.

The execution of Hootsuite’s beta content discovery tool is simple & effective. Users can go to the new Suggested tab and turn on content recommendations for specific topics. Once set-up, users will begin to see a stream of updates related to the categories.


When a user sees and update that they like they’ll see a suggested time to Tweet, a box to edit the Tweet,  and the ability to approve for scheduling:

Schedule-ContentThis functionality is now currently available for both Pro and Enterprise users. For more information see the official blog post from Hootsuite.


Related Topics: Channel: Social Media Marketing | Marketing Tools | Marketing Tools: Social Media


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://lovable-marketing.com/ Maël Roth

    It’s a shame that you get only get Content recommendations in English, hopefully we’ll be able to target several languages for different accounts in the future :-)

  • http://blog.hootsuite.com/ Jaime Stein

    That’s a great suggestion, Maël. I will pass it along to our Hootsuite Labs team. -Jaime from Hootsuite

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