HootSuite Rolls Out A New Social Visualization Tool For Enterprise Customers

HootSuite Enterprise has launched a visual social media analytics feature, uberVU Boards, that aims to provide metric reporting tools simple enough for non-analysts to use.

A product of HootSuite’s January acquisition of London-based uberVU, Boards allow users to create customized dashboards, pinning metrics that need to be tracked daily — mention streams or spike signals, for instance. Boards update in real-time and can be quickly turned into reports.

“Unlike traditional data visualization technologies, Boards has been designed so that any user can easily identify a metric, pin it to a dashboard and generate a report with just one click,” HootSuite said in a release.


Other uses suggested by HootSuite:

  • Gauge your brand’s health in real time by creating a Board with sentiment metrics, conversation maps and signals widgets. Monitor closely so you can quickly amplify a positive brand story or get ahead of a potential crisis.
  • Launching a new campaign? Track ongoing success with a customized Board showing the overall number of mentions, spike signals, conversation maps, sentiment and more.
  • Create a quick-hit goal Board containing the specific metrics that will show if objectives are being met.
  • Stay up to date with a Board detailing everything you need to know about your competition and your industry.
  • Set up a comparison Board matching up your metrics side-by-side with your largest competitor and check in often to see where you stand.

Here’s a testimonial from a HootSuite client:

HootSuite, which is providing Boards at no extra charge for existing customers, has more information about the product on its blog.

Related Topics: Analytics | Channel: Social Media Marketing | Social Media Marketing | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • http://cuvierclub.com Donald

    This is great! I’m starting a new job for a wedding venue and I was just introduced to hootsuite. This will be very helpful. Thanks for the post!

  • Lee Feinberg

    If you don’t have an analytics tool, this is passable. Breaks many viz best practices #dataviz @tableau

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