• Rajesh_magar

    Was really inspiring and helpful and I sure this tactics are all good enough to market your product. No matter what industry you into or what competition level in their in front. What you think?

  • http://www.SandraMartini.com/blog Sandra Martini, Biz Mentor

    For us, like Yale, content marketing IS the backbone of our marketing strategy. Not only is revenue up as a result of building trust with prospective clients, we’ve found that our clients are staying longer and referring more.

    We’ve ceased to be “a business looking for the sale” and have become “a partner”. Great article!

  • Jamie Press

    Great read, Arnie. So many takeaways from this piece. Yale have definitely got it right. I notice they are using Hubspot to some extent?