• http://twitter.com/dpdcollard Dominic Collard

    Really interesting insights. I always think one of the best things to test your content against is the “So what?” question. Just because a subject matter might be of interest to you, will it be engaging to your customers, who aren’t hanging on your every word? I also think an interesting strategy is to turn all of this completely on its head – create content that has nothing to do with your business, but will be engaged with and shared because it is funny (usually), beautiful, shocking etc. Some brands, Paddy Power springs to mind, do this very well.

  • http://www.showcasemarketing.com/ideablog/ Bill Freedman

    My experience suggests that anything worth doing is worth doing well…or poorly. The best way to create a content strategy is quite simple: create content and share it. In the era of blogs, twitter, facebook, youtube and social sharing, you can produce and share content at virtually no cost. Start today. Share your abundance with your friends, customers and peers. I posted a helpful getting started strategy at Soon To Be A Major Trend.

  • heidicohen

    Arnie–Thank you for including me in this great round up. Everyone should be able to get at least a few suggestions to help their content marketing plans. Happy marketing, Heidi Cohen

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  • http://www.facebook.com/aaron.hauck.18 Aaron Hauck

    I agree you should focus on the “what” when it comes to your content. You need to know what your main goal is, and what you want to help your customers with. After that is
    defined, you can start to develop a strategy to content marketing. Great article!


  • http://twitter.com/ArnieK Arnie Kuenn

    Heidi – really appreciate you taking the time to participate.

  • http://twitter.com/ArnieK Arnie Kuenn

    Hi Dominic – I do like the “so what” question approach. Thanks for dropping by.

  • http://www.facebook.com/kumar.abhi.5454 Kumar Abhi

    I just wanted to add a
    comment here to mention thanks for you very nice ideas. It
    is very useful, Thank you for sharing. Nice article.


  • https://plus.google.com/105076725141939280120/about Stephan Hovnanian

    Nice list here…all amazing individuals worth getting to know.

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Overall, kicking off any new marketing initiative can be difficult, but often, just starting is the hardest part.”

    Agreed! Getting clients over the fears about what they are going to actually write about (never mind how much they are going to write!) is often the hardest part. But once you get the ball rolling you’ll find it’s not nearly as complicated as you were making it out to be for yourself.

  • Jason Brown

    Is there any book that talks about this subject. I’ve been reading hundreds of blog posts about this, but, most of them does not talk about the ‘creative’ side of ‘content development’. All are saying create Persona -> Brainstorm -> Find Topics -> Create Blog Posts / Infographic / Whitepaper etc. But I need to know the ‘how’ part. Thanks. Any advice would be greatly appreciated.