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How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
As the ratio of ads to posts in people's news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups.
Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook would need to cut back on the number of ads it sells. But instead, Facebook is finding places outside of the news feed to divert those ads, like Instagram, its Audience Network ad network and, in a new test, Groups.