• Liz M.

    Geo-Fencing is becoming more and more useful as developers, advertisers, marketers, etc. figure out how to harness its power for their respective purposes. This article is a great example of that. It is a little scary but I think the benefits will outweigh the negatives. Just look at an app like Life360- users are, and should be, concerned about their privacy and the “Big Brother” effect of this kind of app, but it seems to be more than worth it, at least IMO.

  • HBK

    Follow the money… the ad networks that have the deepest understanding of location and relevance (they’re one and the same, basically) are those that are making the most money today for themselves and their users – Airpush, Millennial Media, etc. This small handful of ad networks is raising the bar by challenging everyone else to get in the game. And if they don’t, they’re not going to be around much longer. Without proficient targeting and message relevance, mobile advertising’s potential is severely limited… http://pandodaily.com/2013/07/01/how-airpush-bootstrapped-its-mobile-ad-network-to-150m-in-revenue/