• http://twitter.com/SteveS1 Steve Schildwachter

    Average citizens will never tire of communicating with their friends.  We used to call it word-of-mouth.  Those of us in the marketing business, could legitimately burn out.  Here’s how to avoid, based purely on my own experience: http://admajoremblog.blogspot.com/2011/09/5-reasons-not-to-fear-social-media.html

    http://twitter.com/SteveS1

  • http://twitter.com/mbaradell Maria Ines Baradell

    Great article Rebecca! My husband, Scott Baradell, and I are big fans of your work. We are currently reading your book on Content Marketing. I’ve just started using Klout, and I’ve been working very hard to improve my score. It’s exhausting! So I totally get what you are talkking about!

  • http://www.facebook.com/profile.php?id=100001431724242 Cee Flemmons

    what was that about fatigue? sure didn’t read it . . .

  • http://twitter.com/browsewire B’wire Consulting

    Man is a social animal. Don’t know how would one get fatigued out of social sharing. Fatigue or lethargy prevails only of we expect people to like and comment on our social updates. The thought of not being an impressive or influential personality and not able to earn much followers online may bring social media boredom!